About the Project

The logo merges a lynx mascot with VR glasses to represent strength, agility, and the immersive nature of VR/AR gaming. The lynx reflects precision and energy, while the VR glasses emphasize innovation and advanced technology. Sharp, angular lines and bold design elements highlight a futuristic, tech-driven identity, perfectly suited to engage modern, tech-savvy gamers.
Project Name :
Neon Forge
Category :
AR/VR Gaming
Tools:
Figma
Photoshop
Illustrator
Service:
Application Design
Branding & Identity
Printable Media Design
Product Design
Product Development
Website Design

Concept Of the logo

The logo merges a lynx mascot with VR glasses to represent strength, agility, and the immersive nature of VR/AR gaming. The lynx reflects precision and energy, while the VR glasses emphasize innovation and advanced technology. Sharp, angular lines and bold design elements highlight a futuristic, tech-driven identity, perfectly suited to engage modern, tech-savvy gamers.

Final logo Design

The final logo features a sleek lynx with VR glasses, enhanced by a neon variation for a vibrant, modern aesthetic.

Style Guidelines

For typeface, we have used Ethnocentric – a bold, futuristic typeface. Its sharp angles and sleek curves evoke a sense of speed and innovation, making it perfect for tech, gaming, and dynamic digital branding.

Brand Characteristics

  1. NeonForge is bold and edgy, standing out with a strong identity that challenges the norm.
  2. it’s futuristic and tech-driven, embracing innovation to lead in the VR/AR gaming industry.
  3. Energetic and dynamic, it thrives on high energy, offering fast-paced experiences for gamers.
  4. Creative and immersive, it blurs the line between reality and virtual worlds, captivating users.

Brand Voice

NeonForge’s brand voice is energetic, innovative, and adventurous, always staying ahead and engaging users with excitement and relevance.

  • Energetic
  • Youthful
  • Innovative
  • Bold
  • Adventurous
  • Engaging

Outcome & Results

The project resulted in a strong, unified brand identity that positions NeonForge as a bold leader in the VR/AR gaming space. The final logo, combining the lynx mascot with VR glasses, became a powerful symbol of agility, strength, and innovation. A neon-driven color palette and futuristic typography reinforced the brand’s high-energy, tech-forward personality, while defined brand characteristics and voice ensured consistent messaging. Additionally, the bi-fold pamphlet effectively showcased NeonForge’s offerings, blending immersive visuals with strategic content to engage its audience. Together, these outcomes established a dynamic visual identity that not only resonates with gamers but also sets the stage for long-term brand growth and recognition.

“The branding work completely exceeded our expectations. The lynx + VR concept captured exactly what NeonForge stands for — power, agility, and next-gen innovation. The futuristic design, neon-driven palette, and sharp typography give us a visual identity that truly connects with gamers and makes us stand out in the VR/AR space. The team was highly creative, fast, and responsive, and they brought our vision to life in a way that feels immersive and unforgettable.”

Adrian Vega
Creative Director, NeonForge
IconIcon
Let’s Build Together
Got a Big Idea? Let’s Design the Smartest Route to Growth.
From first tap to lasting impact, we turn ambition into measurable results.