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1. Low Conversion Rate from Free to Premium Memberships
Launch a targeted marketing campaign showcasing the unique benefits of premium courses, including exclusive content, renowned instructors, and advanced learning materials. Offer a limited-time trial period for premium memberships to let users experience these benefits firsthand.
2. Inconsistent Quality and Presentation of Courses
Establish a standardized set of guidelines and best practices for course creation that all instructors must follow. Offer training and resources to instructors to help them improve the quality of their video production and course materials.
3. Cluttered and Confusing User Interface
Simplify the interface with a clean and consistent design. Implement a more intuitive navigation structure with clear categories and sections. Use whitespace effectively to reduce clutter and highlight important elements.
4. Insufficient Analytics and Insights for Instructors
Provide a comprehensive analytics dashboard for instructors, showing metrics such as course views, completion rates, user feedback, and engagement trends. Enable instructors to track individual student progress and identify areas where students struggle.
With thoughtful attention , we shaped a nuanced color palette and style guide, seamlessly blending aesthetics and significance to deliver a visually compelling and purposeful experience.
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We did user research and group them together which helped in laying the base line for creating user personas.
We started from wireframing and designed the hi-fi based on it.
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The Dentmarker project led to increased user engagement and satisfaction, with more interactions across both free and premium courses. The platform attracted a diverse audience, growing its user base significantly. Improvements in the learning experience, such as a user-friendly interface and effective progress tracking, received positive feedback. Course completion rates also rose, driven by engaging content and flexible learning options, enhancing overall user motivation and experience.
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"I couldn't be more pleased with the outstanding work delivered by the team behind the 'Fish-On!' app. Their dedication to capturing the essence of the fishing community and translating it into a seamless digital experience is truly commendable. Kudos for exceptional work and a top-notch product!”
